Confident
Consulting
with Data
Intelligence.
Where marketing meets evidence.
PK Headway Solutions is a Cyprus-based consulting hub combining digital marketing execution with analytical services. The brand should feel like a calm room where smart decisions get made — not a megaphone.
We help companies grow through structured marketing approaches and clear analytics. Strategy, execution, and data analysis under one roof.
- — CMOs and marketing leads at growing B2B and B2C brands
- — Founders evaluating their marketing function
- — Growth and analytics leads needing executional partnership
- — Boards needing clearer reporting on marketing investment
Reliable
Visually calm, structured, no gimmicks. Decisions read as deliberate.
Intelligent
Measured pace, data-aware, considered. Numbers earn their place.
Modern
Contemporary spacing and typography. No skeuomorphic decoration.
International
Cyprus base, global lens. English-first, neutral B2B tone.
Seven versions, one mark.
The symbol is the approved PK monogram master file — a single geometric letterform whose stem resolves into a diagonal, with the lower arm carried in teal. It is never redrawn, re-proportioned or recoloured outside the variants below. The wordmark pairs Manrope SemiBold with a wide-tracked SOLUTIONS line in teal.
Breathing room is part of the logo.
Clear space equals the height of the mark itself, on all four sides. Nothing — text, edge, image, or other graphic — may enter this zone.
Correct & incorrect.
Common modifications break the system. Use the supplied lockups exactly as provided.
One brand, two accents, disciplined neutrals.
Indigo carries the brand voice. Teal handles the data signal. Everything else is functional. The bright cyan from the previous site is retired.
One family. Manrope everywhere.
One Google Font. Free, highly legible, with full Latin Extended coverage. Manrope carries the brand voice across every surface — headings, body, UI, captions, and buttons.
A 4-pixel base, twelve columns, one rhythm.
The grid is invisible but everywhere. Every component, every section, every margin resolves to a multiple of 4.
Soft corners, tinted depth.
Default card radius is 16px. Shadows are tinted with deep indigo, never neutral grey.
Inputs you can actually focus.
Every state shown is the live component. Click an input to see the focus ring.
Three card types cover the website.
Service cards anchor the services page. Feature cards build the 'why' moments. Blog cards drive content discovery.
Analytical Services
Performance tracking, customer behavior analysis, predictive analytics, and reporting that drives decisions.
Strategy & Execution
Strategy planning and execution in one place — seamless implementation of your goals.
Measurable Results
Decisions backed by data and defined performance indicators.
Two ways to start a page.
Variant A is marketing default — deep indigo. Variant B is data-forward — light surface.
Better decisions start with better data.
We turn marketing budgets into measurable outcomes.
One ask, in the right voice.
The CTA block sits between content sections or above the footer.
Lucide. 1.5px stroke. Rounded corners.
One icon library: Lucide. Outlined style only. 1.5px stroke at 24×24 base.
Headway Data Grid: Grid, Path, Nodes.
One supporting system in three patterns — Light Grid, Dark Data Field and Headway Flow — built from the same angles as the symbol: vertical structure, diagonal movement, sharp intersections. Indigo carries the structure; teal appears only as a signal accent. The logo is the signature; the pattern never repeats it.
A — Light Grid for white surfaces. B — Dark Data Field for indigo heroes, CTA blocks and social. C — Headway Flow, where one dominant path crosses the grid bottom-left to top-right. Lines stay hairline and under 15% opacity.
Orthogonal routes with 45° turns and hairline nodes — the monogram's arm logic extended. Section dividers, corner accents, diagrams. 1.5px strokes only.
Dashboard micro-graphics on the 8px grid: axes, hairline bars, sparklines and nodes. Abstract data, never literal charts — for report covers, slides and hero panels.
Four slide masters cover every deck.
Cover, content, divider, closing.
Three sections in the new system.
Homepage hero, services grid, contact section.
The shortlist of common mistakes.
If a designer or marketer remembers nothing else, they should remember these.
Three days to a working Figma file.
The recommended path from this brand guide to a production Figma library.
Setup
- Create Figma file with 11-page structure
- Set up color, text, spacing, radius, shadow variables
- Import Manrope from Google Fonts
Logo
- Build the PK monogram symbol on page 02
- Create all 7 lockup versions
- Export SVG + PNG @1×, @2×, @3×
Components
- Build 18 core components on page 06
- Add variants for every state
- Hook up to color and text variables
Templates
- Build 6 social templates on page 08
- Build 4 slide masters on page 10
- Test text scaling at each breakpoint
Mocks
- Build full homepage mock on page 09
- Validate every component used has all variants
- Fix any gaps before PDF export
PDF & Handoff
- Lay out 24–32 PDF pages on page 10
- Export PDF for client review
- Share Figma file with developers via Dev Mode
Six formats. Same system.
Avatar, cover, square, portrait, story, and banner — all built from the same rules.
More signal.
Stronger results.